To Rise, a distributor serving value-focused cleaning and maintenance buyers, added EZPZ Brands to round out their cost-effective wipe offering. Rolled out by their commercial sales team, the switch allowed To Rise to move faster on price-sensitive accounts, protect margins, and keep essential SKUs reliably in stock.
To Rise is a regional distributor serving high-turn, value-driven accounts. They needed a dependable, everyday wipe at an attractive price point to fill a gap in their offering and maintain pricing flexibility.
To Rise wanted to:
In their own words, “we decided to include (EZPZ Brands) wipes primarily because of the competitive pricing… it allowed us to consider a broader margin while still delivering value to our customers.”
To Rise launched EZPZ through their commercial team, positioning it as a value-tier option. Reps leaned on sample-led trials to minimize friction and allow customers to see the quality for themselves.
To Rise told us that “we introduced the products through our commercial team, positioning them as a cost-effective alternative… sales reps highlighted the pricing benefit and provided samples so customers could evaluate quality firsthand.”
Positioning
Leading with value and TCO resonates; samples reduce perceived risk.
Assortment fit
Adds a dependable “value tier” alongside premium SKUs.
Margin flexibility
Pricing creates room to win or protect key accounts.
EZPZ gave To Rise a simpler way to land routine, price-driven orders: clear, competitive pricing, sample-led trials, and ready-to-go value-tier comparables that minimize back-and-forth. With EZPZ’s straightforward process, reps know what fits the budget, can confirm pricing fast, and send a PO without friction.
Ready to streamline your wipes program? We’ll match your demand and stock the SKUs you need—exactly when you need them.
Contact us today to request pricing and discover solutions tailored to your needs.
Have questions in the meantime? Give us a call at (215) 226-0908 for assistance.